Beyond the Ping Pong Table

Technori Starter Series:

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Learn how to create and cultivate an incredible company culture.

When building and maintaining a successful business, it's critical to create employee engagement, empowerment, and high morale. Your team is your best asset, getting things done and creating raving fans in the community. Sure, having a ping-pong table, white-board walls, and a game system are fun; but including a smart office design with a clear set of values and norms that actively guide the way a company operates, can create and build a strong, flourishing company culture.


      • Jake Nickell
      • @skaw
      • Jake - Co-founder and Chief Community Officer at ThreadlessJake has been making websites since 1995. In 2000 he created He likes to think creatively and unconventionally about how to keep Threadless one step ahead by encouraging nutty employee ideas and staying away from the "business" side of running a business.

      • Michael Radparvar
      • @michaelrad
      • Michael - Co-founder of Holstee a lifestyle goods company committed to design with with a conscience. Mike’s unique approaches to marketing and outreach led to the viral spreading of the Holstee Manifesto, a message shared over 500,000 times and viewed over 60 million times online.


      • Ethan Austin
      • @ethanaustin
      • Ethan - Co-founder (and mascot) at GiveForward. He's a big fan of virtual hugs, high fives and people that ascribe to the philosophy that WEIRD = GOOD. He also likes burritos.

      • Alexa Plew
      • @britechicago
      • Alexa – the face of Eventbrite Chicago. Loves events, entrepreneurship education, and meeting new people. Bleeds Eventbrite orange (and Michigan Maize & Blue).

      • Jill Felska
      • @felska
      • Jill - Founder of dreamchamps. Fairy Job Mother at She is a human sparkler and passionate about matching everyone with their dream job. Always positive and full of energy. Lover of life. Fashion addict. Dancing fool.

      • Joshua Golden
      • @jgolden3
      • Josh - Founder and CEO of Table XI, a Chicago-based digital consultancy. Josh is a business strategist and serial entrepreneur who believes that only way to build a successful business is to invest in your employees from the beginning.

The Lineup

12:30PM - 1:00PM Check-in
1:15PM - 1:45PM Jill Felska
Talk: "History of Culture and Steps to Creating Somewhere Everyone Wants to Work."
1:50PM - 3:00PM Ethan Austin, Joshua Golden, Carlos Martinez, & Jake Nickell
Panel: "Culture by Design - a talk with members of small to big companies about space, perks that work, manifestos, team habits, and more."
3:00PM - 3:20PM Break with Snacks
3:25PM - 3:55PM Alexa Plew
Talk: "Remote but not removed: Maintaining company culture when you're 2100 miles away."
4:05PM - 4:15PM Break
4:20PM - 4:50PM Michael Radparvar
Talk: "How to use great company culture to build a strong customer base."
4:50PM - 5:00PM End of day announcements
5:30PM After party drink-up
Location: Braintree
(111 N Canal St, Floor 4, Chicago, IL)
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Ticket Type Price Quantity
Awesome Attendee $99.00 Ended: Dec 4, 2012 11:59pm EST
Late Attendee $149.00 Ended: Jan 23, 2013 11:59pm EST